{"product_id":"matcha-initie-30g","title":"Matcha The Initiate 30g","description":"\u003ch4 data-start=\"255\" data-end=\"279\"\u003e\u003cstrong\u003eThe Mamylou Spirit\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"225\" data-end=\"287\"\u003eMamylou presents its first matcha: \u003cstrong data-start=\"263\" data-end=\"286\"\u003eMatcha L'Initié 30g\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"289\" data-end=\"552\"\u003eFrom a small family farm in Miyazaki, Japan, this matcha is cultivated according to a philosophy that respects the terroir and the natural rhythm of the harvests. Each batch is meticulously selected, in a context where true Japanese matcha is becoming rare.\u003c\/p\u003e\n\u003cp data-start=\"554\" data-end=\"789\"\u003eL'Initié (The Initiate) is well-named: it's a gateway to an authentic matcha, with an elegant and balanced profile. Its fine texture and delicate foam reveal a soft, slightly umami vegetal flavor, without aggressive bitterness.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4 data-start=\"1283\" data-end=\"1315\"\u003e\u003cstrong\u003ePreparation tips\u003c\/strong\u003e\u003c\/h4\u003e\n\u003col\u003e\n\u003cli data-start=\"1415\" data-end=\"1524\"\u003eSift 1g (1\/2 teaspoon) into a bowl.\u003c\/li\u003e\n\u003cli data-start=\"1415\" data-end=\"1524\"\u003eAdd 60 to 80ml of hot water (70\/80°C).\u003c\/li\u003e\n\u003cli data-start=\"1415\" data-end=\"1524\"\u003eWhisk until a foam is formed.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eEnjoy:\u003cbr data-start=\"1008\" data-end=\"1011\"\u003e• hot, as a traditional usucha\u003cbr data-start=\"1042\" data-end=\"1045\"\u003e• cold, as iced matcha\u003cbr data-start=\"1069\" data-end=\"1072\"\u003e• or as a latte, with plant-based or animal milk\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4 data-start=\"2184\" data-end=\"2252\"\u003e\u003cstrong\u003eWhy choose Mamylou's Matcha L'Initié 30g?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"1493\" data-end=\"1706\"\u003e• Certified Japanese origin (Miyazaki)\u003cbr data-start=\"1533\" data-end=\"1536\"\u003e• Produced by an independent farm\u003cbr data-start=\"1579\" data-end=\"1582\"\u003e• Balanced, accessible, and elegant profile\u003cbr data-start=\"1623\" data-end=\"1626\"\u003e• Fine texture, creamy foam\u003cbr data-start=\"1658\" data-end=\"1661\"\u003e• 30g format ideal for discovery or gifting\u003c\/p\u003e\n\u003cp data-start=\"1708\" data-end=\"1844\"\u003eIn a market saturated with blended or uncertain origin matchas,\u003cbr data-start=\"1774\" data-end=\"1777\"\u003eL'Initié guarantees clear provenance and rigorous selection.\u003c\/p\u003e\n\u003ch4 data-start=\"4185\" data-end=\"4216\"\u003e\u003cstrong\u003eWhat is Matcha L'Initié 30g?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"4218\" data-end=\"4348\"\u003eMatcha is a Japanese green tea powder made from shade-grown leaves, then finely stone-ground. Unlike infused tea, the entire leaf is consumed.\u003cbr data-start=\"4410\" data-end=\"4413\"\u003eResult: a higher concentration of nutrients.\u003c\/p\u003e\n\u003cp data-start=\"4470\" data-end=\"4486\"\u003e\u003cstrong\u003eIts benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"4488\" data-end=\"4682\"\u003e• Rich in antioxidants (catechins)\u003cbr data-start=\"4524\" data-end=\"4527\"\u003e• Natural source of L-theanine\u003cbr data-start=\"4559\" data-end=\"4562\"\u003e• Stable and long-lasting energy (thanks to the combination of caffeine + L-theanine)\u003cbr data-start=\"4635\" data-end=\"4638\"\u003e• Promotes concentration and mental clarity\u003c\/p\u003e\n\u003ch4 data-start=\"2487\" data-end=\"2516\"\u003e\u003cstrong\u003eMamylou's Commitment\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"1879\" data-end=\"1980\"\u003eAt Mamylou, we enhance tea traditions through elegant and responsible creations.\u003c\/p\u003e\n\u003cp data-start=\"1982\" data-end=\"2097\"\u003eMatcha L'Initié 30g embodies our desire: to offer a refined, transparent, and fair sensory experience.\u003c\/p\u003e\n\u003cp data-start=\"2099\" data-end=\"2154\"\u003eLess but better.\u003c\/p\u003e","brand":"Mamylou","offers":[{"title":"Default Title","offer_id":56890080067932,"sku":"INITIERKB01","price":24.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/2466\/2876\/files\/packshot_matcha.png?v=1779976897","url":"https:\/\/maisonmamylou.com\/en\/products\/matcha-initie-30g","provider":"Mamylou","version":"1.0","type":"link"}